How to Write a Cover Letter

A well-crafted cover letter can make the difference between landing an interview or being overlooked in a competitive job market. While your resume outlines your qualifications and work history, your cover letter provides a chance to personalize your application, show your enthusiasm, and explain why you’re the perfect fit for the role.

Here’s a step-by-step guide on how to write an effective cover letter that grabs attention and gets results.

1. Understand the Purpose of a Cover Letter

A cover letter introduces you to a potential employer and highlights key aspects of your experience relevant to the job. It’s your opportunity to:

• Show personality and professionalism

• Explain gaps in employment or career changes

• Connect your background to the job requirements

• Encourage the hiring manager to read your resume

A good cover letter is typically one page long and tailored specifically to the job you’re applying for.

2. Start with a Professional Header

Your cover letter should begin with a header that includes your contact information, the date, and the employer’s contact information.

Example:

John Doe
123 Main Street
New York, NY 10001
john.doe@email.com | (123) 456-7890

April 29, 2025

Hiring Manager
XYZ Corporation
456 Corporate Ave
New York, NY 10002

John Doe
123 Main Street
New York, NY 10001
john.doe@email.com | (123) 456-7890

April 29, 2025

Hiring Manager
XYZ Corporation
456 Corporate Ave
New York, NY 10002

If you’re emailing your application, you can place your contact details below your signature instead.

3. Address the Hiring Manager Directly

Whenever possible, find out the name of the hiring manager. Avoid generic greetings like “To Whom It May Concern.” A personalized greeting shows effort and helps you stand out.

Use:

• Dear Mr. Smith,

• Dear Ms. Johnson,

• If you can’t find a name: Dear Hiring Manager,

4. Write a Strong Opening Paragraph

The first paragraph should state the position you’re applying for and where you found the job posting. Express your enthusiasm and briefly introduce yourself.

Example:

I am writing to apply for the Marketing Coordinator position at XYZ Corporation, as advertised on LinkedIn. With a background in digital marketing and a passion for brand development, I’m excited about the opportunity to contribute to your team.

5. Highlight Your Relevant Skills and Experience

In the body paragraphs, demonstrate how your background aligns with the job requirements. Focus on specific achievements or experiences that match the employer’s needs.

Tips:

• Use keywords from the job description

• Quantify achievements where possible (e.g., “Increased sales by 30%”)

• Show how your contributions made a positive impact

Example:

During my time at ABC Company, I led a social media campaign that increased engagement by over 50% in just three months. My experience with tools like Google Analytics and Canva, combined with a data-driven mindset, makes me well-equipped to support XYZ Corporation’s marketing goals.

6. Explain Why You’re a Good Fit

Use the final body paragraph to explain why you want to work for the company and how you’ll add value to the team.

Example:

I admire XYZ Corporation’s commitment to innovation and customer satisfaction. Your recent campaign on eco-friendly packaging deeply resonated with me, and I’m excited about the opportunity to bring my creative energy to a company making a difference.

7. Close with a Call to Action

End your letter by thanking the reader and expressing interest in the next steps.

Example:

Thank you for considering my application. I would welcome the opportunity to discuss how my skills and experiences align with your team’s needs. I am available for an interview at your convenience.

Finish with a professional sign-off:

Sincerely,
John Doe

Conclusion

Writing a strong cover letter is about more than summarizing your resume—it’s your chance to tell your story and connect with the employer on a personal level. Tailor each letter to the specific job, focus on how you can solve the company’s problems, and always keep it concise and well-organized. With the right approach, your cover letter can open doors and lead to exciting new opportunities.